Could you be making some crucial mistakes with your gym wear? For most men, gym wear is whatever is a little old, a little absorbent and doesn’t get too hot. If you want to get the most out of your workouts it is important to make sure that you are wearing the right gym attire every time you work out. So what should you be looking for in gym wear for men? Here are a few tips:
• Your gym wear should be made of moisture wicking fabric. Moisture wicking fabric is the kind of fabric that is designed specifically to absorb sweat’. Sure, the old t-shirt you usually wear may be able to absorb sweat but since it wasn’t designed specifically for that it doesn’t do a particularly good job of it. Look at the label to make sure that the gym outfit you choose is made of moisture wicking material.
• Choose clothing that fits. Many men assume that larger clothing is better for workouts because it enables easier movement. This is actually not true. When you wear clothing that is too large it makes movement difficult not to mention it makes you look smaller and a little awkward.
• Stop putting on cologne to go to the gym. So there is this girl you really like and you don’t think smelling sweaty is going to help your cause. Why not douse yourself in a bit of cologne before you start your workout? Big mistake – when you are in a closed environment like a gym you are only going to make people feel ill. Good hygiene is all that is required if you don’t want to smell bad. Fresh sweat doesn’t smell bad, so make sure you take a shower every morning.
These are just a few tips that you should keep in mind when you are dressing for the gym. There are many more so keep your eyes open.
Your popularity on social media (number of followers), recommendations from influencers, proof of demand, and customer reviews are all part of social influence.
But in this article, I’ll focus on customer reviews and how it can help your eCommerce business generate more sales. Reviews boost your credibility and they’re also one of the best ways to increase sales.
An effective review is:
- Medium to long in length
- Sounds credible
Here are some benefits of social influence on your eCommerce website:
- 84% trust online reviews, as it turns out they view it as a “personal recommendation.” They see this a form of business transparency. (Small Business Trends)
- 70% consult reviews first before buying (PeopleClaim Blog)
- 82% consider user-generated reviews valuable
- 94% search and read online reviews (Fan and Fuel)
- 270% increase in conversion rates after displaying reviews (Spiegel Research Center)
- 380% increase in conversion rates for higher-priced products after displaying reviews
- 88% see reviews a motivation in their buying decisions (Zendesk)
Social influence builds trust among your buyers. Because of the psychology of popularity and word of mouth, new customers feel at ease.
You need the power of positive word of mouth to generate lasting success. Existing customers can do a greater job of marketing than you could manage on your own.
How to add social influence to your eCommerce website?
eCommerce platforms have marketplace apps to help you add reviews. You can automate this process by using third-party software to collect and manage customer feedback.
Here are some Shopify apps to help you increase customer reviews:
- $9.99/month. 14-day free trial.
- Star ratings: 4.9
- Numbers of users (2019): 1,769
Loox is an incredible app because it lets users leave photo reviews. It can send automatic emails to request your customers to leave a review. You can offer discounts to customers who submitted photos in their review. Loox says products that have photo reviews increased conversions by up to 91%.
- Star ratings: 4.5
- Number of reviews (2019): 1.136 reviews
This app provides a way for your customers to engage with you, as well as with other customers to encourage sales. It also has SEO-friendly review scores that you can to your Google search results.
- Free plan available
- Star ratings: 4.9
- Number of reviews (2019): 1,975
This app has in-email review form for customer’s convenience and added Net Promoter Score Survey. You can use this not only for reviews but also for NPS which can help further improve customer experience and conversion rates.
Here are some Magento apps to help you increase customer reviews:
- $48 installation service
- Star ratings: 3
This extension allows the customer to rate products on a five-star scale and add text testimonials. You can verify the authenticity of every review and let you display the reviews on different pages of your website. You can also manage every review.
- Star ratings: 5
You can use this app to collect, display, and measure the effects of user-generated images and videos. It has image recognition technology to tag products in each photo or video making the visuals interactive and shoppable.
- Star ratings: 5
You can use this app to approve and filter out customer reviews. Each customer will receive an acknowledgment email to make sure the review is from an actual customer, not spam or bot.
Social influence works well to increase conversions and sales. You should optimize and design your eCommerce to lift up your brand consistently. Customers who love and praise your brand will attract more people to trust and do business with you.
Try the above-mentioned tactics to see how customer reviews positively impact your business.
Learn more about how NinjaCommerce.co can help your Shopify brand to scale globally here.
Having eCommerce funnel is great, but without proper optimisation and the right growth framework you wont be able to go far.
How would you know that your funnel is outperforming the conventional page? Do you have the correct pixel tracking page views and engagement?
All these metrics are important and foundation of tracking is crucial.
In this guideline, I will walk you through of the proper way to grow your sales funnel.
1.Track and Measure.
The very first step is to establish proper tracking and measurement. Make sure your metrics is showing the right data. This would allow you to understand better baselines such as the standard engagement rate, the standard page views rate, click through and average time spent on page.
Analyze and Optimize.
Then, once you have proper tracking you will be able to know what are the baselines. Baselines are important and must be first established before optimising your sales funnel.
For example, your average time spent on page is 15 seconds as your baselines but the industry standard is around 50 seconds. You will know this should be your priority to make them stay longer and browse more of your product in your store.
Establish Your KPIs
Key performance indicator (KPI) , is where you set your optimisation goal. It should be set annually / quarterly or monthly goal to hit in your effort to grow the funnel.
For example, in 2018 your average conversion rate for your eCommerce is around 1.3%. When you scale and grow your eCommerce, you should create your KPI as a goal to reach within a year by increasing conversion rate by 30%
Not just understanding which traffic source that give you the most web sessions, but know which source that yield the best sales. Some metrics can be measured on traffic source will be average order value, and life time value.
You will be surprise the differences is actually drastic. Knowing your numbers right will allow you to invest better budget for performing source.
This is critical especially if you have extremely bad bounce rate. The industry standard for bounce rate is always less than 65% , and if your bounce rate is way too high you have to fix this.
Few of the fix such as quality source of traffic or relevant traffic.
You have to understand how high bounce rate takes place is because in relevant and poor traffic source. By fixing bounce rate, you will open up to a whole new sales performance such as add to cart and conversion rate.
For newly launched cosmetic brands that are looking for product demo makeup artist, you need to understand that there are several types of makeup artist and what you should know before approaching them.
For bridal makeup artist, they are very hands on and detailed. Before engaging them, you need to understand your target audience very well. For exampe if your brand audience are targeting young malays, you should engage with a Malay makeup artist that specialised and understand the Malay makeup.
Read this article about learning makeup in Malaysia
This is very important because as a good makeup artist, they have to visualise the concept, contrast and tone of the makeup.
Hiring the wrong makeup artist can be a disaster because it doesn’t connect with your audience.
Makeup artist that specialised in occasion makeup are focused on bigger and broader audience. If your cosmetic brands are targeting broad users, it’s good to hire occasion makeup artist that understand the entire spectrum and dynamics of different makeup style.
However, it’s very important to craft out the theme and go through them with your makeup artist so they can prepare on how to deliver a world class makeup demo.
Influencer makeup artist.
Hiring influencer makeup artist can be the best hire for your product demo, but sometimes this can cost a bomb if you are running on a string budget.
Normally, these influencer makeup artist are followed by top musicians and artist in the country and being followed by huge local fans.
Despite the expensive fee, if you wanted to have the biggest impact on your demo session it’s best to hire influencer makeup artist in malaysia as they would be able to help your brand reach out to the big market.
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